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Advertising is the cost of being boring (Andy Sernovitz tells the hard truth. Hugh MacLeod makes it pretty.)

Hugh - Advertising

Advertising is the cost of being boring.

If your customers won’t talk about your stuff, you have to pay newspapers and TV shows to do it for you.

But when people trust you, they are willing to put their words on the line for you. Please them, inspire them, and they’ll bring their friends to you.

What are your other options? Bore them — and be forced to spend millions in advertising to get them interested. Annoy them — and watch your customers walk away, taking their friends with them.

Word of mouth marketing is more than just marketing.

It’s a simple new philosophy: Earn the respect and recommendation of your customers and they will do the rest. Treat people well and they will do your marketing for you, for free.

Word of mouth marketing is more than just marketing.

It’s about making your stuff and your company worth talking about. What can you do today that will make someone want to tell a friend about you?

Put this on the wall.

I’ve been preaching this important message since 2006. And now the amazing Hugh MacLeod has created one of his fantastic original works so you can hang it on your wall and never forget.

Hugh - Advertising

Get a fancy, fine art print by visiting Hugh’s art gallery. Show off your WOM pride by getting a shirt, hat, or poster at our WOM store.

Meet Hugh.

Hugh’s remarkable custom creation is the rally flag for our Word of Mouth Supergenius conference. Meet Hugh (and 30 other amazing marketers) live on July 20 in New York. 

Our promise: Inspiring advice you can actually use to get people talking about you. This is a practical, you-can-do-it, blow-your-mind-with-results kind of day. Find out how.

Word of Mouth Marketing Supergenius

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Comments

  1. Neal Wiser July 8, 2010 at 11:28 am #

    Sure, it’s great to have a product that people will talk about and enthusiastically recommend; it’s one of the holy grails of marketing. But you must also make sure that you’re constantly being seen. Regardless whether you call it ‘impressions’ or ‘top of mind awareness,’ you must make sure that people are getting exposed to your product, brand or message on a regular basis through every channel available to you.
    Read an expanded version of this comment on my blog at http://bit.ly/bbOVaX

  2. Andy Wilmot July 22, 2010 at 6:23 pm #

    Subaru makes good cars and that is why people drive Subarus . A crummy Subaru advirtisement that people forget does not sell more Subarus . In 1973 a TV and radio advrtisement said …….. ” You’re gonna see a lot of Subaru ” has stuck in my mind ever since ……….. I bet this good advirtisement sold plenty of Subarus ………. Domo Arigato .

Trackbacks/Pingbacks

  1. Does too Much Reliance on Viral Marketing Limit Growth Potential? « Neal Wiser’s HyperTense Blog - July 8, 2010

    […] morning I read an interesting post, Advertising is the cost of being boring, by Andy Sernovitz. In his post, Andy states that if you please your customers by making a great […]

  2. Does too Much Reliance on Viral Marketing Limit Growth Potential? « The ODM Group - December 22, 2010

    […] recently read an interesting post, Advertising is the cost of being boring, by Andy Sernovitz. In his post, Andy states that if you please your customers by making a great […]

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