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2.5 million evangelists

image Microsoft has announced that the public beta of Windows 7 is “limited to 2.5 million downloads.”

This is fantastic word of mouth marketing. A few people will actually do a rigorous beta test, but all 2.5 million people now have an emotional stake in the success of the product. 

When 2.5 million bosses walk down the hall and ask 2.5 million IT guys if the company needs to upgrade, each of them will answer: "Of course we do. I helped build that product!"  They've given 2.5 million people the right to claim authorship.

Lesson: How can you get love and loyalty before you even launch a product?

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