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4 tips for a good viral video that your boss will like too: 1 Bedroom, 400 Baths

A viral video is much more likely to succeed when it has a sense of humor — but it doesn't need to be stupid, wacky, or juvenile.

You can still make an entertaining video, even for a more conservative company. I love this example from ZooCasa, by word of mouth master Saul Colt. 

4 tips for a good viral video that your boss will like too:

  1. Entertaining but not embarrassing
  2. Directly relates to product features
  3. Can become a series for long-term branding
  4. Good enough to be mistaken for a TV ad

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