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50 small things to help improve your customer service

Here’s a guest post Greg Meyer, a member of the Customer WOW team at, wrote for our project. Check it out for more great word of mouth marketing tips like this every day.

“The Thank You Effect” is an example of a small action that prompts meaningful next steps to measurably improve service in any company. In my experience, there are a number of these small actions that, when evangelized through a support team or through the larger company, can really make a difference on the customer experience.

So I made a list of 50 small things that you can do to measurably improve customer service in your company. I’m not a purist, so some of these things might be “bigger than a bread box” — or need to be broken down into component steps — and aren’t quite ready to be measured on their own. And I do believe that adding only some of these steps will really improve the service culture at your company.

And #50? That’s the most important one: Go for it!

Try out a few of these ideas, see what works best, and then do more of that. Beloved companies aren’t made overnight — so start by taking a few small steps today.

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