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Newsletter #703 “The How To Meet A CEO” Issue

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1> Work the switchboard
2> Find a company email address
3> Offer to interview them for your blog
4> Just call and ask 

1> Work the switchboard 

Call after hours when the secretary is gone. A great time to call is at dinnertime–chances are the CEO is there, but the secretary isn’t. Use the dial-by-name phone directory to connect. The CEO will answer the phone because they probably think it’s their spouse, wondering when they’ll be home for dinner. 

The Lesson: The best time to reach a CEO is after traditional business hours. 

 

2> Find a company email address 

Company e-mail addresses usually follow the same format. Find an email address for someone at the company and copy the email pattern. So let’s say the address on the press release is bsmith@company.com. Chances are if the CEO is Jane Jones, her e-mail address will be jjones@company.com. 

The Lesson: If you don’t want to call, it’s easy to find an e-mail address. 

 

3> Offer to interview them for your blog 

Chances are the CEO would love to be interviewed. Introduce yourself and ask if they’re interested in doing an interview or even better–dial in to record a podcast. Respect that CEOs are busy so just get right to the point and do a quick interview. 

The Lesson: Flatter them with an interview request and you just may get a meeting. 

 

4> Just call and ask 

Hey, you never know–calling and asking to speak to the CEO may work. Worst-case scenario, the secretary will take a message which will eventually make it to their desk. Keep trying without being a pest. A CEO may very well help out an entrepreneur. After all, someone took their call years ago. 

The Lesson: Why not? Just give a CEO a call. They might be a nice person.

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