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8-track — A cheap word of mouth trick

image Cheap Trick is releasing their new album on 8-track!

The target is radio stations that tend not to play new songs by old bands.  Manager Dave Frey said in the Globe and Mail,  “The 8-track is something that’ll sit on their desk for a while, attract some attention.”

This is a great example of a word of mouth trigger.

A one-time promotion or ad gets attention for a moment.  You need something that will sit around and start conversations again and again.  When someone sees it they will ask “What’s that?”

More from the Globe story.

Thanks to Rick Muirhead for the tip.

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