The folks at Maker’s Mark created yet another fantastic word of mouth moment with their holiday gift: Wrapping paper, ribbons, and gift cards.
Here’s why people are talking about it:
- It’s fun, unexpected, and buzzworthy.
- It’s useful. They sent a complete gift-wrapping kit, not a token gift you’ll toss out.
- It’s meant to be given away. If you wrap 10 gifts, 10 people will ask you about Markers’ Mark.
- It reaches many people. If you give those gifts at a party, everyone in the room will be talking about it.
Instead of creating a word of mouth stunt or sending a cheesy promotional item, think about how you can give your talker something to give their friends that will get a whole room talking.
