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A gift to re-give

The folks at Maker’s Mark created yet another fantastic word of mouth moment with their holiday gift: Wrapping paper, ribbons, and gift cards.

Here’s why people are talking about it:

  1. It’s fun, unexpected, and buzzworthy.
  2. It’s useful. They sent a complete gift-wrapping kit, not a token gift you’ll toss out.
  3. It’s meant to be given away.  If you wrap 10 gifts, 10 people will ask you about Markers’ Mark. 
  4. It reaches many people. If you give those gifts at a party, everyone in the room will be talking about it.

Instead of creating a word of mouth stunt or sending a cheesy promotional item, think about how you can give your talker something to give their friends that will get a whole room talking.


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