See Andy's other stuff:
A new parking garage opened up across the street from our office. They sent out this simple direct mail campaign: a flyer and a real pre-paid pass for $5 parking.
It’s the first piece of direct mail that we were fighting over. It did what all direct mail should:
Great marketing should be simple.
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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