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A little design adds a lot of value

Now that every grocery store sells take-out sushi, how does the take-out sushi store make sure they look like a better choice?

A bit of well-designed packaging helps.  I don't get to sample the product until I get home — but this premium packaging tells me that the store takes their food seriously. I also paid 10%-20% extra.

Remember, great design is a one-time cost and a long-time benefit.

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P.S. Check out — a blog of the best product packaging.

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