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A name with a bug, part 1

We were going to launch a site called

During the few months we were planning it, everyone kept saying — they kept dropping the word marketing. Even employees and contractors who were working on the project.

That was a problem. If our own team couldn’t get the name right, how would our customers find the site?

So we killed the project until we could get ownership of

It was incredibly lucky that we caught the problem before we launched. We would have sent all of our confused customers to someone else’s site.

Lesson: Test, test, test any new name. You’re not going to know how it works until you start using it.

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  1. Rolando Peralta May 15, 2012 at 9:31 am #

    Really useful recommendation, Andy.
    Company names has to be as clear as possible without confusions. I had an experience a couple of years ago with this group trying to name a project too close to another company’s name. They made it, but the name was always a problem when explaining people about the features.
    Thank you for your advice.

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