See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

A rose by any other name … might be a more successful sales pitch

saks saleSaks is offering a free gift card based on how much you spend. Sounds great, and I bet people are talking about it.

But when you think about it, it’s just a 5%-15% discount.

How you phrase an offer makes all the difference in how people respond. Free money sounds exciting. But a discount is hardly news, and it may cheapen a luxury brand like Saks.

To do: Test different offers, language, and presentation until you find the one with the best response.

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Trackbacks/Pingbacks

  1. Smaller Box :: Blog :: Link Love: The Most Valuable Small Biz Articles Posted This Week - October 14, 2011

    […] Great Idea to Reframe Discounts – take a page out of Saks playbook to make your discount promotions sound sexier. […]