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Advertise your competitors to gain credibility

image Gas station chain Murphy USA has a popular phone application called the Cheap Gas Finder that shows the best gas prices in town — even when competitor’s prices are lower.

It’s genius. 

Because even if you occasionally buy from someone else, you look at Murphy’s app, logo, and brand every single day.

And over time, you trust them to tell you the truth.  And earning the trust of a customer is the best marketing in the world.

Read about the program in Ad Age.

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