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Advertising that makes sense

CIMG2173 - CopyMost advertising is intrusive and unwanted. Stick your ad in my face — I’m not going to suddenly become a fan.

Instead, provide a genuine value: Information, assistance, or entertainment when it is truly helpful.

Glad gave away plastic bags in the security line in the San Francisco airport. That’s useful and relevant. And recipients get to try a product.

How can you replace advertising with added value?

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