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Aha! #9: Disclosure isn’t complicated

BlogWell New York We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world at BlogWell, and these videos give a good taste of that.

To hear case studies from Nokia, GE, Johnson & Johnson, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, Microsoft, and Turner Broadcasting System at BlogWell New York, click here to register and learn more.

Special thanks to our lead sponsor, nGenera, for help making BlogWell possible.


My big idea: Disclosure is easy.

One of the cornerstones of successful social media at any level is a strong commitment to ethics and disclosure. It doesn’t require extensive, formal policies or heavy involvement from your legal team — most of it is practical, common sense. It comes down to simple honesty. Just say who you are, don’t fuzz the line, and don’t trick people. And always remember, if you have to ask yourself if something is okay, it probably isn’t.
(Click the video below to watch the presentation.)

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