Learn the latest marketing techniques to build strong college and university brands, achieve enrollment success and use new technology effectively. Discover cutting edge approaches to marketing higher education
including:
- Ways to Achieve Admissions, Advancement, and Academic Reputation on the Web
- How Social Networking is Transforming Higher Education
- Utilizing Online Communities
- Interactive Marketing Channels to Watch for in 2008
- Marketing in a Multi-channel Environment
- Plus, Word of Mouth Marketing, Marketing Research, Brand Integration and more!
Who should attend
People who market higher education – Administration within Admissions, Enrollment Management, Public Relations, and Marketing
Why you should attend
- Advanced marketing sessions
- Popular in-depth marketing tutorials
- More than 30 marketing presentations in four traditional tracks including:Marketing Research, Promotion & Advancement, Marketing Strategy, and Enrollment Development
-
Keynote presentations
- Afternoon roundtables
- Papers published in the conference proceedings
