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AMA Higher Ed Conference Nov 13, San Diego

Learn the latest marketing techniques to build strong college and university brands, achieve enrollment success and use new technology effectively. Discover cutting edge approaches to marketing higher education

  • Ways to Achieve Admissions, Advancement, and Academic Reputation on the Web
  • How Social Networking is Transforming Higher Education
  • Utilizing Online Communities
  • Interactive Marketing Channels to Watch for in 2008
  • Marketing in a Multi-channel Environment
  • Plus, Word of Mouth Marketing, Marketing Research, Brand Integration and more!

Who should attend
People who market higher education – Administration within Admissions, Enrollment Management, Public Relations, and Marketing

Why you should attend

  • Advanced marketing sessions
  • Popular in-depth marketing tutorials
  • More than 30 marketing presentations in four traditional tracks including:Marketing Research, Promotion & Advancement, Marketing Strategy, and Enrollment Development
  • Keynote presentations
  • Afternoon roundtables
  • Papers published in the conference proceedings


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