See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Are you giving word of mouth enough credit?

Most companies under-measure word of mouth. If you don’t ask correctly, most customers won’t answer “word of mouth” when you ask how they heard of you.

In this example from Zipcar, at least three of these answers are word-of-mouth-related. But if you asked them if WOM is important, they may not even realize that they’re measuring it.

zipcar how did you hear form

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Aleksandrs December 5, 2011 at 9:38 am #

    Well maybe they DO realize – just distinguishing between word of mouth spread by their customers and non-customers?

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again