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Ask for the sale when they are most interested in you

Lots of websites use articles, blogs, and other content to attract visitors.

It’s a fine strategy. But the challenge is converting those visitors to buyers.

The Spice House in Chicago does an amazing job by putting a shopping cart right inside their recipes. You read the recipe you like and add the products to your cart with one click.

Can you remove a layer between the content and the buying?


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