The point of advertising is to make you stand out. The point is to differentiate your brand so people know what you do and why they should call you.
If I can erase your name from an ad and replace it with a competitor’s — your ad suck so bad.
Here are 5 ads for law firms from the same issue of Crain’s Chicago Business.
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Useless. Not a single bit of value was added to any of these firms. They should have used the money to buy a really great new car for the associate who brought in the most new clients instead.
Read the book Why Johnny Can’t Brand to learn how to fix it.
