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Be a polite company — ask first, please

PandoraWhen is the last time you were asked about an auto-renew charge?

We sign up for these services that charge us yearly, and we’re always unpleasantly surprised when the annual charge shows up.

That’s why I was thrilled when Pandora sent me this nice note, reminding me that I was about to be charged:

We wanted to give you a heads up that your Pandora One subscription is up for renewal on Monday, November 22, 2010. Your credit card will be charged $36.00 for your ANNUAL subscription of Pandora One.

We hope you stick around! If you do not want to renew Pandora One, please follow the instructions below …

Thanks for listening.

– The Pandora Team

It’s polite — and it’s so rare that it stands out as amazing customer service.

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