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Be special for that special someone

IMG_0285You can’t sell everything to everyone. You can’t do a great marketing campaign that appeals to all types of people.

So do this:

  • pick one group of folks you can reach
  • create one great offer for them
  • repeat with another offer
  • repeat with another group

(Take a look at the photo for an example from Chicago’s Wishbone Restaurant.)

See, marketing ain’t that hard.

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  1. Rishi January 26, 2010 at 6:27 am #

    I love this example. It makes bicyclists feel special which makes them want to participate.

  2. Benny Shaviv January 28, 2010 at 11:47 am #

    good example of choosing a vertical market! I’ll reference it in my Andy blog if you don’t object.

    sales & marketing tips for SMBs –

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