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Being Geoff Ramsey

clip_image002I say the name “Geoff Ramsey” every time I talk about TV Chef Gordon Ramsay. Geoff is the CEO of market research firm eMarketer, and has been turning out great work for more than a decade.

I’m not the only one who makes this accidental switch. Lots of people mention Geoff when trying to talk about Gordon.

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Geoff has built such an extraordinary brand in his community that his name can overwrite that of a celebrity. He did it with consistency and perseverance.

You can be a brand, you can own an idea.

The secret? Pick something and do it well for a long time. Don’t switch, don’t lose focus, don’t drift. Be the go-to guy for one great thing.

(Also, Geoff used to be a magician.)

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