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Being Geoff Ramsey

clip_image002I say the name “Geoff Ramsey” every time I talk about TV Chef Gordon Ramsay. Geoff is the CEO of market research firm eMarketer, and has been turning out great work for more than a decade.

I’m not the only one who makes this accidental switch. Lots of people mention Geoff when trying to talk about Gordon.


Geoff has built such an extraordinary brand in his community that his name can overwrite that of a celebrity. He did it with consistency and perseverance.

You can be a brand, you can own an idea.

The secret? Pick something and do it well for a long time. Don’t switch, don’t lose focus, don’t drift. Be the go-to guy for one great thing.

(Also, Geoff used to be a magician.)

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