Learn how the biggest organizations succeed using social media with 8 practical, how-to case studies. You’ll learn everything including how to get started, how to get past roadblocks, and how to make your social media program phenomenal.
You’ll ask questions, network with lots of smart people, and walk away with fantastic, actionable ideas for your social media programs.
4 great reasons to attend:
- Focus on big brands and social media. No agencies, no startups — just big companies sharing what they’ve learned.
- 8 amazing case studies from big companies using social media: Dell, General Mills, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente and Pepsi
- Actionable, how-to advice. Topics include: Creating great content, engaging fans, tools and tech, BtoB blogging, working with agencies, getting management buy-in, interdepartmental issues, employee training, negative word of mouth, ethics, disclosure, keeping lawyers happy, and regulatory issues.
- Learn it all in four hours (and be home for dinner)
San Francisco, June 23, http://gaspedal.com/blogwell
