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Bob Garfield on happiness, respect, and word of mouth

I asked a few simple questions to a bunch of smart marketers.

Enjoy this great answer from Bob Garfield, Editor at Large, Advertising Age.

Great marketing comes down to one simple idea: Earn the respect and recommendation of your customers, and they will do the rest. What is your advice for any company that wants to …

1 … make people happy?

PAY ATTENTION TO THEM AND GIVE THEM VALUE

2 … earn respect?

PAY ATTENTION TO THEM AND GIVE THEM VALUE

3 … get a word of mouth recommendation?

PAY ATTENTION TO THEM AND GIVE THEM VALUE

Thanks, Bob!

Read all the answers.

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