I asked a few simple questions to a bunch of smart marketers.
Enjoy this great answer from Bob Garfield, Editor at Large, Advertising Age.
Great marketing comes down to one simple idea: Earn the respect and recommendation of your customers, and they will do the rest. What is your advice for any company that wants to …
1 … make people happy?
PAY ATTENTION TO THEM AND GIVE THEM VALUE
2 … earn respect?
PAY ATTENTION TO THEM AND GIVE THEM VALUE
3 … get a word of mouth recommendation?
PAY ATTENTION TO THEM AND GIVE THEM VALUE
Thanks, Bob!