See Andy's other stuff:

Contact Me >>

Cheers vs. a Drive-By

There was a comment on this blog the other day that basically said when marketers comment on a blog “if they disclose that they work for a company, won’t that make people hate the company?”

The opposite is so true.

The more people see your company out there in blogs and message boards, commenting, participating, and generally being a good citizen, the more credibility you get.

Initially, people may be surprised to see you (and may resist a bit). But over time you can prove yourself. Every good post you make, every time you further the conversation, you’re building trust and familiarity. People start to know who you are. They welcome your contributions.

It’s Cheers (the TV show) vs a drive-by. When you show up and spray some garbage out there, no one likes you. When you become a regular … everybody knows your name. Be Norm.

Of course, the all depends on your ability to make valuable blog contributions and not talk about yourself too much. If you are obviously only there as a marketer, then you’re an ass. If you add to the conversation, make it richer, make it more interesting, then everyone welcomes you. (If you don’t understand the difference, you’re an ass and should stay off other peoples’ blogs.)

(One final thought: Disclosure isn’t optional. Marketers must disclose their affiliations. The most basic principle of word-of-mouth ethics. Read this.)

[contact-form-7 id="27185" title="contact-form 3 TellAFriend-Post"]