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Chevron’s case study: How we’re using using LinkedIn to target decision makers

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Francisco:

One of Jeordan Legon’s big ideas: When creating a community, remember: Content is only half the formula. The other half is a safe environment.

Chevron: Using LinkedIn to Target Decision Makers, presented by Jeordan Legon from GasPedal and SocialMedia.org on Vimeo.

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