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Creepy, evil, slimy marketing

My wife’s Facebook page is showing ads for the exact pair of eyeglasses that I was shopping for.

That violated my privacy.

She wasn’t using the same computer. She never went to that merchant’s site (and if she did, she wouldn’t have clicked on that exact product).

Clearly the merchant paid a service to connect my non-Facebook shopping to my Facebook connections, and probably to my spouse specifically.

Marketers: Just because you can do something does’t make it right.


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  1. Michael Monheit May 27, 2013 at 10:24 am #

    Andy, All sorts of data available at least down to a Zip+4 basis. And companies can target IP addresses within a Zip+4. Yes, big brother is watching us and marketing based on what we do. The world just got a lot smaller and less interesting.

  2. Jerome K. May 27, 2013 at 3:57 pm #

    I think it’s just a coïncidence. You probably chose a pair for which you saw an ad, so it’s not surprising your wife saw it too…

  3. Will Bontrager May 27, 2013 at 6:19 pm #

    I’ve learned to log out of FB whenever I’m done at the site. And to allow only session cookies in case I forget to log out.

    Because,man, it is so very creepy how you’re being followed. With the FB login cookie, any site that uses FB’s code (think “Like” buttons) unwittingly or wittingly provides FB with your surfing activity, live, revealing your interest of the moment.


  4. Ben May 28, 2013 at 10:36 am #

    As I’m reading this article my screen suddenly goes grey with a pop up ad asking me to sign up for your newsletter. It’s very bothering because everything you talk about goes completely against disruptive marketing. Your content should drive subscriptions!

    Quote from your blog that I was reading at the time! “Marketers: Just because you can do something does’t make it right.”

    If you want something to pop up asking for email addresses you can have it pop up in the bottom corner and disappear after a few seconds, less obtrusive.

  5. Sheetal Sharma June 3, 2013 at 10:40 pm #

    A clear case of privacy being robbed out of us by the new age marketers.Marketers must always keep in mind the comfort level of customers and should never resort to ways which are going to irk the customers.Synechron is one company, where customer satisfaction is paramount, at the same time,our sales team do not chase the prospects, rather believe in genertaing sales through referrals.

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