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Dell’s video case study: Listening and Engaging 2.0, presented by Lionel Menchaca

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Cincinnati:

Lionel Menchaca’s big idea: A centralized social media team can only scale so much.

In his presentation, Lionel covered how Dell is structuring their teams, how they’re involving multiple departments, and how they’re reaching out to their fans and customers.

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