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Delta’s case study: How we used customer service to get started in social media

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell DC:

One of Rachael Rensink and Jerry Fletcher’s big ideas: Customer service hours are different than corporate business hours.

Delta Air Lines: Re-energizing Traditional Marketing with Social Media from GasPedal and on Vimeo.

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  1. Scott Ellis July 7, 2011 at 5:23 pm #

    Another good test is the Black and White test… take away all color and does the logo still look good or does it get completely lost.

    While the vast majority of logo uses will be in color, cutting it to the lowest common denominator will tell you if your logo is really solid or if your’re more attracted to colors, gradients or effects.

    It’ll also let you know if your logo will look good when it get’s printed in a newspaper, sponsor logo on a program, the back of a tshirt, etc…

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