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DMA Annual October 13-18, Chicago

This is the BIG direct marketing show.  I’m glad they are still pushing ahead with innovative topics like word of mouth marketing.

I’m very excited to be a this one.  The DMA acquired the first association that I started, the Association for Interactive Media. I was part of the original team that helped direct marketers understand the internet. 

I also started out in direct mail, all the way back to summer jobs in high school, so it runs in my blood. Anyone who wants to get great at internet marketing should take a job in direct mail first.


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