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Do you have a social object? If not, how are people going to talk about you?

Hugh MacLeod designed these two prints based on my favorite WOM lines. Do read Hugh’s social object post to understand one of the biggest ideas in word of mouth:

1. Would anybody tell a friend? If it’s a social object, yes.

2. Advertising is the cost of not being a social object.

And then … these big ideas should be taped to your computer monitor, stuck in your wallet, and hung in your conference room.

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