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Don’t distract your buyers

I’m 11 screens into trying to buy a laptop — and I get offered a video camera.

Now I’m going to leave the order process to go research these cameras and see if it’s a good deal.

They better hope I come back.

Lesson: When you’re close to closing a sale, don’t do anything (no exceptions) to distract the buyer. Look at the Amazon shopping cart. No links, not even back to Amazon.

I’ll bet your extra income from the extra add-on doesn’t make up for the abandoned shopping carts.


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