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Don’t overcomplicate usernames and passwords

Amazon has a gazillion customers.

They use email for usernames and any simple password you want.

It works just fine.

Don’t let your techies convince you that you need some crazy-complicated password scheme. You’ll just annoy your users and make it less likely that they will come back.

(Unless you have something extra-super-sensitive. But if you’re just selling stuff, you don’t.)

If I can’t remember my password on your site, I’m going to buy from Amazon instead.

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