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Don’t spend more money. Re-think how you use it.

Don’t try to compete with the big boys in your marketing. You’ll never have the resources to win if it comes down to out-advertising them.

Entrepreneurs and small causes win on creativity, not cash.

Take a look at this public service announcement. It’s an amazing example of pushing the envelope on interactivity — without over-the-top production or budgets.

Nice job by Tal Schweiger and Daniel Barak at McCann Erickson Israel.

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