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Earning really, really slow word of mouth

Sometimes you want people talking about you every day. Sometimes, you need them to talk about you every so often — once a month, once a year, or when someone asks.

If you sell something like flooring, you want your customers to remember your name for a long time. When a friend asks a customer where to go, you want that customer to have your name top of mind, even if the floors were installed years ago.

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Quality Carpet One in Northern Virginia does a great job of this by giving customers a gift bag full of things that they will keep and display. (And everything has a logo, of course.) You’ll put the thermometer on the wall and the emergency contact list on your fridge.

Does the stuff you give out stick around long enough to generate a referral?

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