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Elementeo, My Dear Watson

You never know where word of mouth comes from. 

You never know which random person is going to talk to another, or which path leads to your next opportunity.

Example:  I read a blog post somewhere (can’t remember, probably VentureBeat), about 13-year old Anshul Samar who started a hot company called Elementeo to teach chemistry with playing cards.  It’s pretty cool.

I tell my wife, who used to be an editor at Chemical and Engineering News.  She sends it to them.  Voila!  Elementeo is in the June 18 issue of the magazine – with 160,000 chemists reading.

The Lesson:  Try everything, talk to everyone, be really nice all the time. You never know who’s talking about you.

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