I just discovered Etsy. It’s a marketplace for handmade crafts. A really big one. I recommend that you buy all of your holiday gifts there.
But here’s what really blew my mind:
Nearly everything I ordered came with beautiful, personalized, hand-made packaging. And personalized thank you notes.
Best of all, these sellers always included a little extra something to get customers to talk to a friend, such as a postcard, magnet, or sharable gift.
This should be an eye-opener to the many eBay sellers who just toss the product in an (often pre-used) box.
The moment someone opens your package is a magical word of mouth moment. The customer is excited to open their long-awaited order. Surprise them, entertain them, and put something in their hands that they just have to show a friend. You’ve already paid for the postage, so add something specifically designed to generate word of mouth, such as coupons to share, an extra catalog, or a fun doodad.