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Follow the sale with a little extra

image After ordering from eBags, they send me a little note:

Is this order a gift that is being shipped directly to the recipient?
If so, send a fast & FREE eCard Gift Announcement via email. Click here to learn how.

I get to this fantastic, simple page (click for a close-up):


With one low-tech ecard, they’ve done a few big things:

  1. Brought me back to the web site for a second visit.
  2. Got me to send a well-branded promotion to my friend (who might have not known where the gift came from).
  3. Got my friend to visit to see the card.
  4. Made me feel good.
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