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Free help = more customers

How do you get new business in a world where everyone pretty much sells the same stuff online?

Win with better service.

Here’s a great example: CabinetParts.com knows that finding matching hinges is a pain. So they let you email them a picture of your old hinges, and they’ll tell you what you need, for free. They also have a blog with helpful videos and tips.

It’s all home-made, inexpensive — and puts them at the top of the search results for “Find Matching Hinge.”

What can your existing team do to make it easy for new customers to WANT to call you?

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