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Free pizza surprise: The $100 challenge

imageGet out there and make people happy.

Austin’s Pizza sent a few interns out to drop free pizzas on unsuspecting folks, including a book signing at a major local bookstore.  Everyone who got one is definitely telling everyone they know, and you know they’ll be talking about it for a long time, to a lot of people.

You can make a big impact in a local market with a few well-placed surprises.

What can you do to generate word of mouth with one intern, one afternoon, and $100?

Simon Pegg booksigning at Bookpeople

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  1. Al Pittampalli June 21, 2011 at 9:50 am #

    You could spend $100 on a small print ad, maybe some PPC clicks, but it’s hard to imagine a better investment than this simple offline act of generosity that is sure to get people talking, and build some loyal fans instantly. Great example, Andy!

  2. Jana Quinn June 21, 2011 at 12:57 pm #

    Haha, that’s awesome! I wish I had gotten a free pizza! :)

    I think the combination of giveaways and word-of-mouth marketing both tied in with an actual face-to-face interaction with an employee spell success for this pizza chain. This type of interaction is memorable and likely to overrule any negative murmurings associated with the brand.

    It’s always exciting to see when company’s proactively get word-of-mouth moving rather than waiting for a brand advocate/customer to step up to the plate.

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