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Get you and your customers on the same page

Westin offers a $5 refund to any guest who wants to skip housekeeping for a day.

The official reason is about being green.

But I’m sure Westin saves a fortune not having to clean hundreds of rooms every day.

The $5 isn’t much, but it shows that both sides win on the transaction.

Lesson: How can you let your customer share in the upside?


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