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Give me a reason to “like” your Facebook page

imageimageJust because your friends like you doesn’t mean they are going to like your Facebook page. Bombing them with requests makes it worse.

People support you when you give them value and meaning for their time.

Copy this smart move by Guy Kawasaki on the page for his new book “Enchantment” — Like the page to get a free download of his entire first book.

  • The offer is relevant and the benefit is worth it
  • Guy knows you’re interested specifically in his books
  • You’re giving permission for him to contact you again — a win for both of you (if Guy keeps it relevant)

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