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Give them a deal they didn’t even ask for

Surprise email I got from Amazon:

Greetings from

You saved $1.62 with’s Pre-order Price Guarantee!

The price of the item(s) decreased after you ordered them, and we gave you the lowest price. The following title(s) decreased in price:

Zero History

Price on order date: $16.17

Price charged at shipping: $16.17

Lowest price before release date: $14.55

Amount to be refunded: $1.62

Quantity: 1

Total Savings: $1.62

You will receive an additional e-mail when this refund is processed.

Financially, this is the same to the customer and merchant as a “We’ll match any price” guarantee.

Awesomenessly, it’s a whole different experience. Just think about how many people pre-order books months before the publication date, confident that Amazon will take care of them.

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Privacy: We won't save or reuse these emails.


  1. Amir Homayoun Rafizadeh September 15, 2010 at 9:17 am #

    Hi Andy,

    I shared an amazon experience a while back that was the opposite of yours today. I do daily vlogs in an attempt to add useful sales, marketing and networking information (short 1 minute duration videos). I was looking for a flip camera a long while back to achieve this task. I bought one from Amazon and at the time I searched for accessories also. When I could not find a deal on accessories, I just made the flip camera purchase alone. Disappointingly, 1 week later I get a strange email from Amazon. I was called “Dear Amazon user” even though I frequently buy from them so they didn’t personalize the email with my first name(ok no big deal). I was offered a discount to but the same flip camera (they had no idea that I bought one last week) and also offered me a discount for accessories. As you can tell I was not a happy camper.

    Your experience was a good one! Hopefully they saw my post and started to work on better customer engagement and experience.

    Have a great one.

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