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Give them a deal they didn’t even ask for

Surprise email I got from Amazon:

Greetings from

You saved $1.62 with’s Pre-order Price Guarantee!

The price of the item(s) decreased after you ordered them, and we gave you the lowest price. The following title(s) decreased in price:

Zero History

Price on order date: $16.17

Price charged at shipping: $16.17

Lowest price before release date: $14.55

Amount to be refunded: $1.62

Quantity: 1

Total Savings: $1.62

You will receive an additional e-mail when this refund is processed.

Financially, this is the same to the customer and merchant as a “We’ll match any price” guarantee.

Awesomenessly, it’s a whole different experience. Just think about how many people pre-order books months before the publication date, confident that Amazon will take care of them.

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