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Go to the library and check out a human being

You’re not going to get noticed by doing the same thing again and again — which is why I love this program by City Centre Library.

They are loaning out human experts — members of the community who have donated their time and knowledge. These "living books" will give a short lesson to any library patron who asks for their expertise.

This program may be a great long-term concept, or it may only be a great PR gimmick. But it’s definitely a great reason to get people talking.

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  1. 3-Minute WOM Lesson: How to make great word of mouth topics - January 17, 2012

    […] “Manland,” JetBlue’s auctioning of seats on eBay, and the library where you can check out a human being. All these topics are great because they’re simple, they’re fun, and they’re easy […]