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Good marketing copy — it’s better if you’re specific

corner bakery,  be specificOne of the classic rules of great marketing copy: Use specific, detailed facts and examples everywhere you can. “Our product is better for you” is not as good as “Our product has extra calcium to help your bones.”

Here’s a great example from the Corner Bakery restaurant:

We define fresh as having 40 types of fruits and vegetables in our kitchen each and every day.

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