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Green Eggs and Ham: The original word of mouth marketing book


Sam-I-Am is a true believer in Green Eggs and Ham. He really wants his friend to try it.

Lessons we can all learn:

  1. Some people are natural evangelists. Find your Sams.
  2. It's about helping. Sam is doing it because he wants to help his friend, not because he's paid to or part of some marketing program. All word of mouth has to come from a passion for the product and a desire to help.
  3. Don't be annoying. Even though Sam's friend did end up liking green eggs and ham, Sam is way too pushy. Aggressive evangelism is always a turn-off.

P.S. Happy Birthday Dr. Seuss!

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