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How fast can you respond to word of mouth?

Sometimes word of mouth just happens — and happens big — when you’re least expecting it.  Are you ready to respond?

Example: Michelle Obama was on Letterman, and she mentioned that her outfit was from J. Crew.  A priceless PR moment for them.  They had this page up almost instantly:


And Google ads were up the same day:


Lesson: Are you ready to respond when people start talking about you?

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