See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

How Livestrong gets their supporters to do more

If you want your fans to help you, be specific.

People are often big believers in a cause, but aren’t sure how to show their support. Causes don’t help much — they usually just suggest you send a check.

Livestrong has built one of the most effective non-profits in the country by solving this problem.

They tell us exactly how to show support. Then they make it easy:

“Wear this yellow wristband.”

livestrong posterThey did it again with their most recent campaign: Asking you to show your support on a specific day — and sending you the poster to do it. You know exactly what to do, and it’s easy.

How can you help your fans help you by giving them a specific action step?

Email to a friend:

Privacy: We won't save or reuse these emails.


Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again