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How to become a viral phenomenon

Check out the hilarious videos from Rhett and Link.  They are funny musicians who started posting videos to YouTube.  (They may be the next Tenacious D or Flight of the Conchords.)

Link tells us that "It’s never that one video that takes off. It’s like a slow simmer. Over time they find one video that leads to the next one." 

Great advice — and a warning to any marketer who has been promised that some agency can deliver the secret formula for viral success.


  1. Try a lot of things. You never know which one takes off.
  2. You don’t need a big budget or an ad agency.
  3. You do need to be genuinely good.

Here’s my interview with them from Gel 2008:


Watch "The Facebook Song":

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