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How to become influential

image I don't know if in Chippewa Falls, WI has a big marketing team, but they are a great example of how to start building relationships with influential people online.

  1. I posted a question on Twitter about how to clean shoes.
  2. They were listening. I assume they were doing searches to find people who talk about shoes.
  3. They followed me on Twitter.
  4. They posted a helpful tip.
  5. Now I know who they are, and I followed them back.

Repeat 1,000 times and you become influential yourself.

The secret:  #2 and #4 — listen and be helpful.

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