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How to double your retail sales tomorrow

IMG_0154 - CopyRight now, go outside and count how many people walk past your front door without looking inside.

Now put up a sign with an offer. Any offer. Count how many extra people it brings in.

Test another offer. And another — until you double the number of walk-ins you pick up.

I love this sign from Edible Arrangements: “Enjoy a Free Chocolate Covered Strawberry.”

You’re paying a ton of rent for the opportunity to build a storefront business, and you’re probably spending nothing (effort or cash) to leverage that opportunity.

Opening the store is just the first step. Getting noticed is the important part.

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